College partnership triumphs at BITC awards.


Members of the Staffordshire Business Class Cluster received recognition for their collective working at the recent Business in the Community Awards in Birmingham.

Stoke on Trent College, along with other local organisations such as Novus Property Solutions, received the West Midlands Collaborative Action Award for their joint partnership with The Cooperative Academy of Stoke.

The Award for the development and ongoing success of the Staffordshire Business Class Cluster initiative was presented at the Business in the Community’s (BITC) West Midlands Responsible Business Gala Dinner.

Designed to celebrate the powerful role and positive impact of business in society, the evening was an opportunity to share inspirational stories of how companies and organisations are making a real difference in the region.

Stoke on Trent College Director of Marketing and Admissions, Mark Whittaker, said: “Working collaboratively with the Cooperative Academy and other local partner organisations not only enhances the life skills their students attain, but also encourages good practice and life-long learning.  These partnerships allow students in schools to gain first-hand experience of the areas in which they are studying to work in, ensuring up to date good-practice for all involved.”

Novus chairman Stuart Seddon said: “A responsible attitude is very much part of the Novus DNA. We are a family business and have always upheld traditional values in our dealings with our workforce, our customers, our suppliers and the wider world. We are proud to support the communities within which we work and working with local charities, community organisations and community volunteers we aim to play our part in improving people’s lives and improving communities. Our Business Class initiative is an extension of this and our way of directly supporting young people in schools through a long-term, needs-led collaborative approach.”

Raksha Pattni, area director west, Business in the Community, said: “At Business in the Community, we firmly believe that responsible business is not just a better way to do business but it is the only way to do business and I’d like to congratulate all those who have achieved success.

“The recipients of our awards clearly demonstrate the positive impact businesses and individuals can have when they collaborate and come together as a force for good to tackle a range of economic, social and environmental issues that are essential to building a fairer society and a more sustainable future here in the West Midlands.”

The partnerships in the Staffordshire Business Class Cluster are:

The Hanley Economic Building Society and Ormiston Horizon Academy

Steelite International and Haywood Academy

Riverside Housing and the Discovery Academy

Home Retail Group and Stafford Manor High

Keele University and Sandon College

Stoke-on-Trent College and the Co-Operative Academy of Stoke-on-Trent

Lucideon and the Excel Academy


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